FOCUSED ASSORTMENT
Three products. One ritual.
A tight assortment gives staff a story they can explain quickly and gives customers a natural path from one product to the next.
SOFT HAVEN WHOLESALE
Body care customers can understand & feel
Soft Haven is building a focused network of independent retail partners. The line is deliberately simple: Comfort Polish, Comfort Oil, and Comfort Butter form one easy-to-explain ritual with scent options that let customers make it personal.
Based in Mooresville and serving independent retail partners across Charlotte, Lake Norman and North Carolina.
WHY CARRY SOFT HAVEN
A small line with a clear retail story.
We are not asking a retailer to learn twenty unrelated SKUs. Soft Haven starts with a memorable sequence—Polish, Oil, Butter—and builds scent, gifting, and replenishment around it.
TACTILE DISCOVERY
The shelf can do what a screen cannot.
Texture and scent make Soft Haven especially suited to stores where customers value touching, smelling, and discovering products in person.
INDEPENDENT RETAIL
Built for relationships, not anonymous distribution.
Soft Haven is prioritizing thoughtful independent retailers and a manageable partner network over chasing shelf count for its own sake.
LOW-RISK START
Start focused, then reorder what moves.
We’ll help qualified retailers choose a focused opening assortment and confirm the current terms before an order is placed.
STORE DISCOVERY
Approved partners can be easier to find.
As the network grows, Soft Haven’s Where to Buy experience can direct nearby customers toward active retail partners.
CO-MARKETING
A partnership can create content too.
Where both sides approve it, Soft Haven can feature retailer launches and store visits as part of the brand’s content ecosystem.
RETAIL PARTNERSHIP
Start with fit, not inventory.
Tell us about your store and customers. We’ll follow up with current assortment, wholesale pricing, opening-order options, tester availability, and next steps.
Wholesale pricing, opening quantities, margins, testers, exclusivity, payment terms, shipping, and co-marketing support are confirmed directly with approved retail partners.
Wholesale Investment Architect
Select case quantities to dynamically structure your opening allocation and margin yield.
Comfort Polish — Exfoliating Sugar Scrub
Retail MSRP: $36.00 | Case of 6 Retail Value: $216.00
Case Packs:
Comfort Oil — Nourishing Body & Massage Oil
Retail MSRP: $33.00 | Case of 6 Retail Value: $198.00
Case Packs:
Comfort Butter — Whipped Shea & Kokum Body Butter
Retail MSRP: $38.00 | Case of 6 Retail Value: $228.00
Case Packs:
The Comfort Collection — Ultimate Barrier Repair Kit
Retail MSRP: $92.00 | Case of 3 Retail Value: $276.00
Case Packs:
Unlocked Tier
Unmet
Wholesale Cost
$0.00
Estimated Profit
$0.00
Adjust pack quantities above to begin styling your brand allocation. Minimum wholesale commitment is $250.