1 • EXPERIENCE
Try the product first.
Qualified buyers can start with product experience and a conversation about customer fit before a purchase commitment.
FOUNDING STOCKISTS
A lower-friction way to test Soft Haven in your store.
The Founding Stockist path is for qualified independent retailers that want to evaluate fit without committing to an oversized opening assortment. Exact quantities, pricing, testers, and launch support are confirmed before order.
THE TEST-DRIVE MODEL
Prove the fit before you scale the order.
Independent retail works best when the product, customer, price point, and store environment genuinely fit each other. This program is designed around learning that quickly.
2 • TEST
Open with a focused assortment.
Use an approved test-order structure to learn which products and scent options move in your specific store.
3 • LEARN
Reorder what earns the shelf.
The long-term goal is sell-through and reorder—not filling shelves with inventory that sits.
4 • LAUNCH
Tell customers where to find it.
Approved partners can be added to Where to Buy and may participate in launch/store content when both sides agree.
FOUNDING STOCKIST INQUIRY
Is your store a fit?
Send your store details. Soft Haven can then determine current availability, sample/tester eligibility, wholesale terms, and the most sensible first step.
Pricing, margins, samples, exclusivity, inventory, and marketing support are confirmed directly with approved retail partners before an order is placed.